As part of its wide-reaching sports sponsorship strategy, putting its name beside leading lights of sporting excellence, such as football teams PSG, Ajax and Atalanta, the rugby giants the All Blacks and individual “ambassadors”, such as Neymar Jr, Beauden Barrett and Usain Bolt, Replay is pleased to announce its entry into the world of tennis with its sponsorship of the prestigious Rolex Monte-Carlo Masters.
During the course of the tournament, Replay hosted Usain Bolt, world record holder in the 100- and 200-meter dashes, and the DJ producer Martin Garrix, both wearing total Replay looks.
Also present were internationally renowned models and celebrities, true Replay Friends, including, Cindy Bruna, Kelly Piquet, Ginevra Mavilla, Melissa Satta, Izabel Goulard, Rose Bertram, Dian Schwartz and Fiammetta Cicogna, who wore Replay looks from the We Are and Atelier lines.
Celeb and Replay Friends yesterday, April 13th, watched the day’s games and were welcomed in the Replay hospitality area at the VIP Village, the evening then continued with a gala dinner on the Replay Boat at the Yacht Club de Monaco – Quai Louis II.